It is their natural inclination that propels them forward. Not the thirst for money. The enjoyment, the pride in their company success, financial stability, clients trust, plants expansions, head office improvement, create a springboard for progress as powerful as profit alone.

If this was not the case, there would be no way to explain why entrepreneurs in their own companies are willing to expend all their energies and invest all their capital to often obtain an inferior return to what they could easily and comfortably realize from other investment sources.